Pop-Tarts

Reinventing Brand Fandom

Rekindling connections between
consumers and an iconic brand.

By giving people a meaningful way to express their love of Pop-Tarts, we reversed declining sales to significantly increase household penetration and push relevance scores to an all-time high.

Pop-Tarts
Pop-Tarts
Pop-Tarts
Pop-Tarts
Pop-Tarts
Pop-Tarts
Pop-Tarts

Ready to make bold moves? Get in touch.

A Publicis powered data-led creative agency, FKA is reinventing consumer connectivity, building brands through relationships measured on emotional strength.

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New Business

Linsey Loy

linsey.loy@publicis.com

Press

Karli Figueroa

karli.figueroa@publicis.com

General Inquiries

helloFKA@publicis.com

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